Pay per Click - The Complete Guide

What will the book teach you?

	How to plan and execute a PPC campaign
	How to optimize your campaign for maxim Return On Investment
	How to start an Adwords and Overture Campaign
	How to track your sales and the success of your campaign
	How to write effective advertisments for your campaign
	What are the secrets of Adwords and Overture
	How to understand exactly the response of your campaign and predict your results.
	How to save money on each of your campaigns and decrease your marketing costs while increasing your revenue.

The 90 pages of the book are packed with dense advice, suggestions and explanations that will help you succeed in all your PPC marketing campaigns .

The book is ideal for:

	The professional marketer that wishes to get into the advanced concepts of PPC advertsising and standardize the methodology he / she is using.
	The amateur marketer / web business owner that has to learn all the concepts of pay per click advertsising in order to promote his web business efficiently and succesfully.

The price of the book is $50 but we will distribute it with a discount of 25% off for $37.50 for a very limited introductory period!

Purchase a copy of the most complete guide to Pay-per-Click advertising now and take advantage of the discount!

Contents

• Acknowledgements
• Introduction on Pay Per Click
• PPC Rules for Sucess
• The basics of Pay per Click
  • What is Pay per Click
  • Why should I use Pay-per-Click
  • Types of Pay-per-Click
    • Search engine PPC
    • Plain advertisment PPC
    • Contextual advertsising
    • Pay for Inclusion
    • Pay for Performance
  • Pay per Click Choices
    • Google Adwords
    • Overture
    • Findhwat
    • Kanoodle
    • The Others
• Planning your campaign
  • Chosing your keywords
  • How broad should the keyword list be?
  • Chosing the Right Service
  • How much should I be bidding?
  • Should I always be top bidder?
  • How many clicks should I expect?
  • Should I use contextual advertising?
  • Localizing your search
  • How important is the maximum budget
• Pay per click in action
  • The right words
  • What you should be monitoring
  • Tracking your results
  • So, how do I do it?
• Example. Setting up your campaign
  • Setting up an adwords campaign
  • Keywords in an adwords campaign
  • The case of Overture
    • Pay for Performance
    • Content Match
    • SiteMatch
    • marketing Console
• Secrets and lies
  • Secrets
    • Adwords secrets
    • Overture Secrets
    • Tracking secrets
  • Lies
• Epilogue
• Appendix A- Calculation of the maximim Pay per click
• Appendix B - Gross Profit Margin Calculation
• Appendix C - Power Words
• Appendix D - Overture SiteMatch Pricing
• About the Author

Testimonials

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Purchase a copy of the most complete guide to Pay-per-Click advertising now!