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September 21, 2004
Who you know and what you do
Seth Godin explains the thinking behind his 'number 10' lie which we talked about yesterday. I have to say that the logic reminds me of the marxist view of history under which history is governed by the acts of the masses (the passive networking in his explanation) and not by individual 'heros'. The course of history cannot be altered by the short term effects that a dictator or a conqueror can produce in the local or global communities. Having been brought up in the Hollywood educational era of heros and villains that 'make a difference' it may sound easy to simply disagree with this principle but, I have to admit that there is a lot more in Seth Godin's thinking that meets the casual observers eye.
However, contradictory as it may sound to this, I tend to agree with Larry Borsato: Success require sneezers that will push your 'quality' products to the widest possible audience.
In other words sneezers will help you get the critical mass, but its passive networking that is gained by 'what you do' that will establish your long term success.
Basileios Drolias @ Rugles Website Marketing
Posted by Basileios at September 21, 2004 06:18 AM
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