« The perfect software vendor. | Main | Who you know and what you do »
September 20, 2004
Lies for Status Que and an Objection...
Seth Godin has a list of 'ten lies for protecting the status quo' today:
1. Canadian pharmaceuticals are dangerous
2. Piracy is killing the ongoing creation of music and movies (notice I didn't say anything about the movie and music businesses)
3. Dental work lasts forever
4. A bottle of Evian is dangerous to airline security and must be surrendered
5. The Microsoft monopoly pays dividends to all users (like IE, for example)
6. You cant start a business without venture money or a big bank loan
7. Working hard for your boss and following instructions is the best way to get ahead
8. We need to spend taxpayer money on support for traditional factory farming
9. Its impossible to make a fuel efficient automobile Americans will accept
10. Who you know is more important than what you do
I kind of tend to agree with all of them but that last. In fact I find that 10 tends to be a bit contradictory to Seth Godin's Viral marketing paradigm. Sneezers - in his terminology - are people that tend to broadcast the charms and frace of an idea or product to their surrounding communities and act as the main tools for spreading idea viruses. Well, in way the same applies to businesses and personalities and, sometimes sadly, who you know is in fact more important than what you do.
Posted by Basileios at September 20, 2004 09:39 AM
Trackback Pings
TrackBack URL for this entry:
http://www.rugles.com/mty/mt-tb.cgi/470