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July 01, 2004
Microsoft Makes a Move
Microsoft has upgraded MSN search today and has taken a step in the ring with Yahoo! and Google. The new MSN search has a very clean front that reminds us of Google and has results that for the first time separate the crawled pages from the paid inclusions. Microsoft claims that this is a $100M invetsment in the word of search engines and that search results have been improved in relevancy by ~45%.
The current crawled results are based on the Intomi search technology that Yahoo! is also using, but Microsoft has been experimenting for some time now with their own search crawler, which I believe we will shortly see.
Competition is always a good means of getting good service to visitors and of progress. Microsoft is in a very advantageous position - inspite 'bad guy' reputation that it has been carrying for the past years. These are definitely 'interesting times'.
Basil Drolias @ Rugles Website Marketing
Posted by Basileios at July 1, 2004 08:11 AM
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