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June 30, 2004
Yahoo! Overture Launches Local Match
The expected launch of Local match by Yahoo! / Overture is here. The new service allows advertisers to promote their business within a specified geographical region (ranging from 0.5 to 100 miles around a specific location).
The resulting page offers a map along with the information of the advertsiser and focuses mainly on getting the customers to the shop insuead of selling via the web.
The new addition is definitely good news for the targeting of PPC campaigns and opens up the doors for a new set of businesses which can now advertise on PPC without the fear that the cost of their marketing campaign will reach the Andromeda galaxy.
Naturally optimizing the campaigns for LocalMatch is a different kettle of fish...
Basileios Drolias @ Rugles Website Marketing
Posted by Basileios at June 30, 2004 06:22 AM
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