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June 29, 2004
Search Engines and Spyware
A very interesting article in ZDNet on the effect of some - relatively new - type of spyware on search engines.
According to the artcle:
as new strains of spyware attempt to profit from the highly popular search engine and its lucrative pay-per-click advertising program by altering search results pages or delivering pop-up windows with their own lists of text ads.
Yahoo!, as we reported in the past, is already experimenting with an anti-spyware tool and Google will be forced to follow in one way or another. The main (only) source of income for Google at this stage is advertsising through the SERPages or through the Adsense program. Under no circumstances will Google feel happy if the credibility of the search results is altered through spyware or other techniques.
Harry Tzetzos @ Rugles Website Marketing
Posted by Basileios at June 29, 2004 05:26 AM
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