« Hotmail Upgrades | Main | 'Out of Touch Management' II »
June 25, 2004
A Word on 'Submissions'
I had this discussion with a customer and I think it is worth mentioning here as well:
Many companies offer hundreds, thousands, millions of submissions to search engines and directories around the world. I do not want to talk about the fact that all these search engines will bring zero traffic to your website. There is another inherent danger in this which is often overlooked.
These submissions are usually done automatically by pressing a couple of buttons and the plain truth is the fact that noone can guarrantee the category and setup in which your website will go.
In other words the inbound links that are offered from these submissions (to directories mainly) may cause a serious defocusing in your website, which is something that is very important today in the 'thematic PageRank' world that we live in.
The moral of the story is - again - that the hundreds and millions of submissions offer more trouble than we bargain for. The best way to optimize your search engine positioning is to provide useful and quality content and to organize your link strategy in order for it to offer you traffic and not just links.
Harry Tzetzos @ Rugles Website Marketing
Posted by Basileios at June 25, 2004 03:58 AM
Trackback Pings
TrackBack URL for this entry:
http://www.rugles.com/mty/mt-tb.cgi/416