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May 24, 2004
Google Brand Name
I have been doing a personal experiment over the past few days: Instead of Google I had been using just Teoma to search the web for anything that I needed. It came as no surprise to me that I was extremely satisfied with the Teoma results. I always found what I was looking for, the results were always relevant and had really no complaints about the overall service.
I suspecty that I would feel almost the same way had I experimented with MSN (or the new MSN) or Yahoo! In the end these days the choice of search engine (a.k.a. Google) is a matter of pure habit and brand name recognition than an actual difference in the results that are produced and the service that we get.
That can explain the results of a survey which I found in Andy Beal's weblog in which 76 percent of the questioned had heard or used Google and only 17% did not consider Google a good investment.
Harry Tzetzos @ Rugles Website Marketing Services
Posted by Basileios at May 24, 2004 06:40 AM
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