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May 25, 2004
BehaviorTarget Announced by Kanoodle
Kanoodle has just announced that they have teamed up with 24/7 Real Media, Inc. in order to create a new feature in their PPC services that will take into account the bahavioral patterns of visitors in order to serve ads appropriately.
BehaviorTarget will be the first behaviorally targeted sponsored links network available to advertisers and publishers and will integrate 24/7 Real Media's proprietary Insight XE Web analytics technology to analyze and track user behavior anonymously throughout Kanoodle's BehaviorTarget network of publishers.
The service is scheduled to be launched on the second quarter of 2004 and it is certainly a development worth noticing. Kanoodle may be a smaller palyer in the PPC/Advertising world than Google Adwords or Overture but there is definitely room for elbowing its way through. Such a new technological approach to advertising is certain to create a bit of a stir in the big players so it will be interesting to wait for the waves that will follow this announcement.
Harry Tzetzos @ Rugles Website marketing Services
Posted by Basileios at May 25, 2004 06:16 AM
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