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May 18, 2004
Are We Mad at Google?
I was just asked by one of our existing customers on whether we at Rugles Consultants are angry at Google and worried about the launch of Jumpstart, the service that allows one to start advertising in adwords by allowing Gooogl experts to create the advert and place the cost per clicks for you. And according to the setup this although it costs $299 to setup is used up in the cost per click (so if your advert is up for the time it takes to use $299 in clicks Jumpstart is essentially free).
The immediate answer is a definite NO! We are not angry and we are definitely not worried about such a service. Our services stretch far beyond setting up a simple PPC campaign and chosing somebody's keywords, and have to do with all the marketing and business processes as a whole that integrate an e-business. We are trying to view each case as a different entity and give real solutions to our customers that will be 100% customized to their needs. Enough of the self-talk though...
I can understand why many small consultancy firms would be angry about such a service. In a way I consider this as a good thing than a bad thing for the industry in general since it will definitely separate quite a few businsses out who are doing more than simply setup an adwords campaign. The survival of the fittest once again... People in marketing should alreadyt know that and should be prepared both for their customers and themselves.
Posted by Basileios at May 18, 2004 04:01 AM
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