« Google and Censorship | Main | Google vs Yahoo! vs The Others »

April 28, 2004

Business Innovation

Let me bring to your attention an excellent article by Dave Pollard on the 'Prescription for Business Innovation'.

This is a matter of a change in state of mind than a recipe. Here are the principles as mentioned in the artyicle:

1. Listen broadly for ideas.
2. Listen to "pathfinder" customers, competitors, and colleagues.
3. Listen to the front lines.
4. Understand who your actual and potential customers are.
5. Understand and respect what end-consumers want and need.
6. Understand what immediate customer will need.
7. Understand why these wants and needs aren't already met.
8. Organize those with a stake in solving the problem.
9. Organize the program for solving the problem.
10. Organize the resources needed to solve the problem.
11. Create an environment an capability for innovation.
12. Create lots of alternative solutions.
13. Exeriment: Try many things, learn fast from failures, tinker, iterate, combine, transfer.
14. Listen to potential customers and help them imagine.
15. Listen to acceptance criteria -- the "if"s.
16. Listen to "what could go wrong."
17. Design: Consider customer-valued attributes, cost, intuitive ease of use, ease of change, ease of enhancement.
18. Make the final go/no-go decision, then implement.

Posted by Basileios at April 28, 2004 06:00 AM

Trackback Pings

TrackBack URL for this entry:
http://www.rugles.com/mty/mt-tb.cgi/361

Comments