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March 29, 2004
Google rolls out new look
Since earlier on this morning Google has been silently rolling out the new look which we have been waiting for some time. Nothing is certain on whether this will be permanent or whether it is only a temporary test - that was tried before.
The new look looks to us a bit less 'hi-tec' than the previous version - and frankly we were quite happy with the previous one. The important change invloves a raising of the weight of the sponsored links (Adwords) since now they are almost exactly the same as the normal links. Will this mean an increase in the number of adwords hits and an increase in the expenses of advertisers? Quite possibly. The bet is whether this will also lead to an increased return on those advertisng expenses.
Posted by Basileios at March 29, 2004 04:52 AM
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Google also released a Web Alerts service today that seems to be a scaled down version of the Google Alert (www.googlealert.com) API-based service. Both seem simple to use, though Google Alert seems to have more features.
Posted by: mike at March 29, 2004 07:32 AM
Personally, my own Adword clicks today are down about 40% on previous Mondays'. Not good! Bring back the old format! Plus, the clickable part of the ad is drastically smaller - only the title is clickable now... Not good at all.
Posted by: paul at March 29, 2004 10:17 AM
I've got a pretty active message board on the Google AdWords facelift... with a poll, too.
It's seems the click-thru rates are higher from the new Google AdWords design (less chance of accidental clicks), but return-on-investment (ROI) is across the board lower.
Click on the "Posted by: Google AdWords" link to trade ideas on how to thrive with the new Google AdWords.
Posted by: Google AdWords at March 29, 2004 03:35 PM