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February 10, 2004
Verisign reconsiders search service
Verisign reconsiders launching SiteFinder, the controversial search service that was launched last September (and was removed in a hurry in October).
The service redirected people who type nonexistent or inactive Internet addresses to a search page created by VeriSign. The page offered links to similarly named Web sites as well as advertisements from companies that paid VeriSign to be listed on the page. Site Finder caused Internet services to malfunction, including filters that block spam e-mail and Internet browsers designed for non-English speakers.
VeriSign shut the service down in October after the group that runs the Internet's addressing system, the Internet Corporation for Assigned Names and Numbers (ICANN), threatened the company with fines and legal action.
It will be very interesting to see what the developments on this front are since the service was rather popular with the public and it opens up a new avenue for marketing and search positioning options.
Posted by Basileios at February 10, 2004 01:58 AM
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