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February 18, 2004
Orkut Marketing (II)
A recent article by Frederick F. Reichheld in the Harvard Business Review argues about the one number that can act as an indicator on how a business will grow. This number is a ranking of how likely current customers of the business would advise the business to their friends. This 'viral' metric indicates both how contagious a company/product is and of whether it offers quality products/services.
The Orkut expansion is solely based on the 'tell your friend' principle and has potential for incredible growth. It's just a matter of internal 'quality dynamics' to get there...
In the meantime, if/when Orkut gets popular enough to have millions of users Google will have an excellent platform to extend their Adwords/Adsense program.
Posted by Basileios at February 18, 2004 08:47 AM
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