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January 13, 2004
Stemming and Search Engine Positioning
Stemming is a word that is mentioned frequently over the past month or so in search engine positioning and web marketing circles. Stemming in search engine terms describes the technology that strips words, that have been entered by users of the search engine, from their grammar-specific suffixes and uses just the word stems for searching the search engine database. This, for example, implies that plural searches are treated the same was as singular searches (so searching for blue widgets would give you the same or very similar results as searching for blue widget).
Rumor has it that Google is already experimenting with stemming in both search engine results and in pay-per-click Adwords/Adsense. Stemming is definitely a technology that will soon become very important in the results of the search engine ranking pages. Do not find yourself unprepared for this. Your website copy should be ready, your pay-per-click campaigns should be ready and so should you!
Posted by Basileios at January 13, 2004 01:05 PM
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