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January 22, 2004
Search Engine Copywriting
Search engine copywriting is a phrase that I am sure you will be hearing a lot in the very near future. There is not really an exact definition and explanation of the search engine copywriting process but it basically is the most organic way that someone can optimize his/her pages for search engines with the appropriate manipulation of the content of the website.
Copywriting and search engine positioning optimization are really two ideas that have been considered as too far apart. Traditionally optimizing the copy of your website means that you are trying to attract your visitors with the fine use of your language and eventually turn them into customers, while search engine positioning optimization mainly has to do with the way that crawlers see your website (and includes things as using keywords in multiple locations, repeating keywords etc. which are definitely not compatible with copywriting). Search engine copywriting is really a fine art that takes the median way between the two and is a method through which both your visitors and the search engines are treated in the same way.
But does it work? The answer is a definite yes. This integral approach is, unfortunately, not the easiest or simplest technique but it brings the excellent and long lasting results. However, not every self-defined search engine optimizer can do it, since it is a special skill that takes quite a bit of knowledge and experience to put into action.
If you have never heard the phrase before, then remember. You read it here first
Posted by Basileios at January 22, 2004 10:57 AM
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