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January 12, 2004
Creating the right META tags.
One of the issues that you find often mentioned in various Search Engine Positioning textbooks is the importance of placing the correct META tags in your webpages. Although it is true that META tags play an important role in some search engines (like altavista) this is actually a matter a bit overrated and carried over from the times when META tags were responsible for the ranking in many search engines.
The two most important META tags for search engine positioning purposes are the keyword and description tags which should never be omitted from any page that wants to rank well in all the available search engines. let me talk to you a bit about the keyword META tags:
The correct syntax of the keyword META is the following:
< META name=keyword content=keyword1, keyword2, keyword3, keyword4 >
Keep in mind that in order for this tag to be used in the most optimal way by search engine crawlers you will need to:
Place the tag in the head section of your HTML page
Place just a few keywords (6 maximum) or you will dilute their importance
Separate the keywords by commas
Use different keywords for your different pages
Do not repeat keywords in your list or it may be considered spam
The order in which you place the keywords should be reflecting how important they are to you.
The description META has the following syntax:
< META name=description content=description text... >
Similarly, you will need to keep in mind the following:
Place the tag right after your keyword META tag.
Your description should neither be too large or too small.
Your description is one of the most important texts you will write in your site as it may be the road that will lead (or turn away) people from it.
Write keyword-rich text but do not overdo it.
The location of the keywords in the description is important.
Write for your visitors and not for the crawlers.
The last is one of the most general and important rules in search engine positioning optimization. It is important to understand that the most important visitors in your website are the human visitors and definitely not the crawlers!
Posted by Basileios at January 12, 2004 12:22 PM
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