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January 17, 2004

... and in the blue corner...

Conspiracy theorists may say that all of a sudden the dark powers of the internet are now against Google. It was less than six months ago when there was no (or little) blemish in Google's reputation. All of a sudden and right at the time when the IPO news for Google are hitting the markets some global attacks are being launched against the worlds ex(?)-favorite search engine. From one side the attacks from all (poor) advertsisers that were victims to the algorithm change just before Christmas ('A fairwell to good search engine positioning'). On the other hand the attacks due to the dodgy pharmacies that sell vicodin and other drugs through adwords ('The teachings of Pnin and Page').

And to top up the list MSN has started experimenting with Inktomi results in its search engine results pages, thus raising the Inktomi stakes, and making Inktomi a serious oponent in the search engine championship fight. Needless to say we are expecting serious changes in yahoo! that again will bring Inktomi higher up in the list and definitely break the present Google monopoly.

2004 promises to be a very interesting year in the search engine world. Remember the chinese curse? 'May you live in interesting times'. It is unfortunately a situation in which web businesses are going to have to watch out for those changing interesting times.

http://www.rugles.com

Posted by Basileios at January 17, 2004 09:22 AM

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