« The miserable failure Google bombing. | Main | DMOZ/Open Directory and you »
December 11, 2003
The PageRank chase
I feel I must continue on the Google new algorithm saga. So much has been written so far and there has been a lot of debate and aggravation on whether Google did the right thing, on why it chose to follow this track etc.
We in Rugles.com do not want to fall into this trap of the PageRank chase. For many Search Engine Optimizers and web marketers the main aim in their attempts is to raise the PageRank and increase the link popularity and backward links of their websites. However, this is a situation of watching the tree and missing the woods. The true aim and reason of all your marketing efforts is is (should be!) to increase your websites visibility and increase your sales. And the only way you can achieve this is by building a solid basis for your long term future and build the best possible interaction with your customers. Content is king is mentioned so many times in the internet marketing world and it is so surprising that it is forgotten too often.
We feel we have to repeat that half measures cannot possibly offer long term and safe results. Only patience, proper integration of your efforts in your web marketing attempts and careful analysis and understanding of your site can lead you to your success. And no changes in any Google algorithm or other search engine can have long lasting effects on your websites progress.
Posted by Basileios at December 11, 2003 10:42 AM
Trackback Pings
TrackBack URL for this entry:
http://www.rugles.com/mty/mt-tb.cgi/251