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December 09, 2003
The miserable failure Google bombing.
It has been in the news recently that if you search for miserable failure in google you are served with George W. Bushs biography page from the White House pages. This has simply been a result of a good understanding (and of taking advantage ) of the way Google works. Lets analyze how this happened:
- As we know Google gives special importance not just to the content of the pages but to the links that point to those pages.
- If a link points to a page with a particular phrase inside the anchor tag and the name tag of that link then the page gets indexed and associated with that phrase.
- Google likes fresh content. Blogs are considered fresh content and are spidered by Googlebot quite fast (and somehow are given a high value in Google).
- A rather large number of (mostly blogs) linked to the biography page of George Bush in the link miserable failure.
Voila!
Google bombing isnt a new idea and has been used in a similar fashion in the past. It is very interesting to study this mechanism in order to understand that for some keyphrases it doesnt take much to create a success in search engine positioning. It doesnt take much to create a miserable failure either
john@jrugles.com
http://www.rugles.com
Posted by Basileios at December 9, 2003 10:46 AM
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