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December 03, 2003
Google changes and search engine optimization
I was reading an article yesterday on the recent algorithm changes in Google, which we recently reported, in which the author claimed that the changes may slowly drive Search engine optimizers out of business.
Google certainly caused havoc in the market by the changes in the Search Engine Results Pages (SERP) which happened just before the busy Christmas season, that drove quite a few Search engine optimization investments out of the window, and there is certainly a lot of aggravation from business owners against Search Engine Optimizers and SEOs against Google.
Google, fortunately or unfortunately, is still the best available search engine, and the search engine that most people use for quality results. With the fact in mind that there is very little competition available in the search engine market we still have to obey to the power of Google.
Google owes nothing to webmasters, business owners and search engine optimizers. Googles aim is to provide spam free results that are the most appropriate and targeted for each search engine that an internet user will perform on the internet. On the other hand the internet is a dynamic, living organism with new site changing sites, new ideas, new SEO attempts and new spam attempts to beat the house.
Search Engine Optimization however, does not end and will not end with the changes that Google. I have read many views so far mentioning that this is the beginning of the end for SEO and that more businesses will be pushed towards Pay-Per-Click. Although there is great truth in the short term effects of these changes and that more marketers will start facing the PPC challenges, Pay-per-click is not a panacea, and as more and more people get involved there click prices will become forbidding for some small and large businesses.
We, in Rugles.com, believe that the changes in the search engine substratum (whether Google or any other Search engine) are part of the SEO game and, fortunately or unfortunately, they demonstrate a strong reason why SEO will keep people busy 9and frustrated) for the times to come, and part of their daily changing world.
However, SEO should not be considered as a unique investment but should always be placed on the same par as other investments (like PPC, newsletters, other advertising) which will bring long and short dividends to e-businesses.
Search Engine Optimization will not end with the current changes. The internet is a dynamic and fluid environment and has always been like that and we marketing professionals simply have to be quick enough to react to the changes of the environment in order to protect our business and the business of our customers.
Posted by Basileios at December 3, 2003 11:09 AM
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